With Jamuna Denim acing the denim export in Bangladesh, the visionary Sumaiya Rozalin wanted to cater the local Bangladeshi market with International standard denim garments. Thus JEANS&CO came into existence with a strong line of Designer Denim and non-denim garments. The brand has a wide variety of clothing categories including casual-wear ethnic-wear, and party-wear for men, women, and children.